The WIC Nutrition Buzz is an annual on-air/on-line partnership that promotes healthy eating tips and resources for busy working parents. The fixed-position WIC logo is a constant feature on mix985.com, and clicks through to a WIC landing page featuring content that mirrors the information shared in on-air vignettes. This simple partnership cements WIC as a credible community resource, and counts on this digital piece to drive home the frequency of message.

The Mattress Discounters Dream Zone

The Mattress Discounters Dream Zone is an on-line destination on mix985.com where consumers check in to receive complimentary dream interpretations from an expert. The site is engaging and always changing, and offers plenty of reasons to keep visitors coming back for more. In addition, the archive of past dream interpretations provides plenty of entertainment and information, and a relatable resource for consumers who may have had similar dreams. The Dream Zone has been available for over a year, and continues to give Mattress Discounters a unique edge in a highly-competitive industry. 

Shaw's Supermarkets "Great in '08" Webisodes

Mix 98-5 orchestrated a series of webisodes for Shaw’s Supermarkets that followed the progress of three adults who vowed to get healthy in 2008. Running from January through May, the webisodes included such topics as making healthy decisions in the grocery store, getting on an exercise track, re-styling your fashion choices, and maintaining a healthy lifestyle commitment. Mix 98-5 provided filming and editing services for the webisodes, and also ran an on-air campaign to drive interest and traffic. The compelling, reality-based content was truly a draw for this feel-good promotion.